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Breaking News, Information and Analysis of the online Advertsing Market

NHL team's successful social media program has become its leading sponsorships money maker.

Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.

Real-time data and commentary on the big game commercials.

Ad agency RPA describes what happened behind the scenes.

Offers stickers and rewards to GetGlue users.

Social activity involving the video dropped, but the video still had lots of views.

The romantic customizable campaign also includes a live YouTube event.

Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.

Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.

AOL sticks with Yahoo for real-time bidding in mega display ad agreement.

Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.

Partnership offers game watchers a $5 rebate on pizzas.

A $40M empire strives for online version of physical store experiences.

AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.

Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.

Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing.

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.

Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes.

Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.

American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.

Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January.

Brands receptive to live stream promotional opportunities, NBC says.

The number of digital coupon "events" increased by 12.3 percent in 2011.

Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships.

Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.

Vendors look for email standards on authentication

Platform update aims to help clients comply with EU's ePrivacy Directive.

Fans vote on five games, winning selection gets an 8 p.m. slot.

Social giant increases lead over Yahoo.

Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish.

New study examines the mobile research habits of bricks-and-mortar shoppers.

IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds.

Video from American Federation of State, County, and Municipal Employees was inspired by a holiday video.

Ad firm denies involvement in "like" posting scam

Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.

Also in Florida, Mitt Romney is attacking Newt Gingrich online.

Marketers use digital to get most out of big game spends. But is it effective?

Legislators asked Google to respond to detailed questions about changes to its privacy policies.

A campaign attacking Florida Governor Rick Scott is serving as the template for a new online effort with Mitt Romney in its crosshairs.

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