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Breaking News, Information and Analysis of the online Advertsing Market

clickz Jeans brand creates a nine-city geo-social program with Alamo Drafthouse.

clickz New product could help developers sell more software and boost ad revenues.

clickz One Maryland candidate is questioning how to handle the new rules.

clickz Second company this week to debut a display product incorporating social media content.

clickz Our online publication about interactive marketing gets more interactive and social.

clickz "Destination Beauty" aims to draw fans of popular video bloggers in the beauty space.

clickz Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.

clickz E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.

clickz Social campaign launched last year is extended with eight new videos starring YouTube celebs.

clickz The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide.

clickz From Twitter discounts to Facebook games, Disney is making waves in the social media sphere.

clickz Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank.

clickz E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.

clickz Social campaign launched last year is extended with eight new videos starring YouTube celebs.

clickz Adobe Systems announced plans to purchase open source CMS company Day Software.

clickz FTC assessing viability do-not-track for online advertising.

clickz Yahoo's dips in page views and user duration aren't as large as comScore previously reported.

clickz Advertisers select keywords that populate ads with relevant content.

clickz The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story.

clickz Label-owned music video site uses industry ties to create exclusive branded performances

clickz Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher.

clickz The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com.

clickz The firm's exclusive multi-year deal with Google is almost up, so what's next?

clickz Hire comes six months after ouster of former chief exec John Greco.

clickz TRUSTe is banking on the lead gen sector as its next target among small and medium sized business clients it hopes will drive new revenue streams.

clickz The mere presence of Apple in the advertising community is helping raise awareness of wider mobile advertising opportunities.

clickz At a House hearing on privacy legislation, business and consumer groups revealed key areas of contention that could affect online advertisers.

clickz The IAB's lobbying arm gave more than ever in June to important U.S. legislators dealing with privacy and other issues.

clickz From a marketing standpoint, Facebook's stunning audience growth means the site has become a channel unto itself.

clickz Unlike another privacy bill draft circulating recently, a bill introduced yesterday received some positive reviews from both sides of the privacy issue.

clickz Seventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon.

clickz Many are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI.

clickz CEO Carol Bartz attributes display growth to better segmentation and ad targeting.

clickz The soda brand's U.K.-based agency Lean Mean Fighting Machine may have pushed the envelope too far. An industry report says Dr Pepper could dismiss the social agency afte

clickz A spokesperson for the geo-social platform refutes a report stating Foursquare was negotiating with Google, Yahoo, and Bing.

clickz In the last three months, the micro-blogging site has introduced Promoted Tweets and Promoted Trends to monetize traffic. But are advertisers getting a good bang for thei

clickz Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes?

clickz AOL will tout its self-serve platform tonight in Washington, D.C. in hopes of grabbing political ad dollars from Google.

clickz UPDATE: The IAB sees the bill as a step in the right direction compared to a previous privacy bill draft.

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