PML Group

About Poster Management Limited

Poster Management Limited is Ireland's leading specialist in out-of-home media. We have over 24 years experience in the management of out-of-home advertising campaigns on behalf of both advertisers and advertising agencies. At PML, we offer our clients many exclusive value added services in relation to the Out of Home media buying experience.

• PML'S sales team is the largest and most experienced of any Outdoor specialist in Ireland today.
• Our 100% inspection service, Poster Audit Bureau, ensures the integrity and quality of the campaigns we book. PML was first to market with this service and continues to be the only specialist offering this comprehensive service.
• Our Outdoor Effectiveness Research, Poster Impact, provides vital feedback on the recall and public perception of campaigns, along with trends and learnings from over 10 years of research. PML was first to market with this service and continues to be ahead of the specialist market in this area.
• Posterwatch ensures clients are kept up to date with photos and expenditure details on all competitive activity. PML was first to market with this service and since 2000 have provided IAPI with monthly Outdoor Adspend figures.
• In 2000, PML established PML Ambient to meet the expanding requirements of our clients in this area. In 2004, PML Digital was set up to answer similar needs. In relation to both ventures, PML was first to market.
• Digimap is PML's geo-demographic mapping service. A vital tool in planning and targeting, it combines a wealth of data including Census figures, Household Budget Surveys, traffic data, business data and much more. PML was first to market with this service.
• Poster Panel Rating is a site quality measurement service offered by PML. With every panel rated according to a strict set of criteria, we can ensure only the highest quality campaigns. PML was first to market with this service.

As well as all this PML keep our clients up to date on all market activity and news through personal presentations, the only dedicated Outdoor Specialist web site in Ireland, our annual Outdoor Fact file and a range of mailers and news updates.

PML is also a founding member of O.N.E (Outdoor Network Europe), formed in 1997, to establish a Pan-European network of independent outdoor poster specialists who provide similar high standards of service and planning/buying expertise. O.N.E provides a single point of reference offering clients the best local expertise and the collective buying power of the participating members.