Mindshare

We were created in 1997 as the first truly global full-service media company. We are now a team of 4,500 people in 65 countries around the world.

We're called MindShare because it describes what we do and how we do it. We work collaboratively to enable our clients to gain a greater share of consumers' minds.

We're in business to achieve fame and money for our clients' brands. This requires two balancing forces: creativity and accountability. So we combine original thinking with brilliant execution. Like magic and logic, or yin and yang, it's a perfect combination.

We have a great track record in industry innovation - in negotiation, analytics, consumer research and global account consolidations. We are also proud to have been selected as Advertising Age's Global Media Agency of the Year for two years' running (2003 and 2004).

MindShare is part of GroupM, the media parent company of WPP.