Gaffney McHugh Advertising

Category: Advertising Agency

Our basic belief is that in order to create effective advertising you must gain an understanding and insight into a client's brand and business. The client - agency relationship works as a partnership. Afterall if business is good for our clients, the chances are business is good for us. And for good advertising to develop it takes both the agency and the client to get there. Our goal is to work in partnership with our clients to have strategically focussed advertising.

Too often it is easy to forget that our job is to Create Advertising that fits with the overall marketing strategy. In order to do this we must have a good knowledge and understanding of our clients business and brand. Strategic thinking is of paramount importance at Gaffney McHugh.

What is the point in having award-winning, critically acclaimed

advertising if you are losing market share or if your brand values are being damaged. Good advertising is advertising that delivers on the overall

marketing strategy and resonates with the consumer and target audience.

Since our formation in 1979, we have always believed in the premise that the strategic, creative and media functions should interact and work together. This strategically focused integration of creativity and planning is still one of our guiding beliefs.

In Short, our goal is to provide meaningful, insightful communications for our clients and their brands.