Branding Is Not Just Cows and Cowboys Anymore

Branding is the major motivator in every purchasing decision made. We buy what we know, and we know what we buy because we recognize the Brand. Our hectic, fast paced industrialized modern world is filled with distractions and clutter, the Brand separates the wannabes from the Very Thing sought and bought.

Brands are everywhere on everything. Businesses sell products, but they advertise Brands. People shop for food, but they buy Brands. Everyone loves music, but listen to different bands. That’s right, a band is a Brand, the Name is the game, and if you make it, you Brand it before you sell it. Even “generic” is a Brand.

Choosing, finding, discovering, inventing a Brand for your product is as important as the quality of its ingredients or your personal commitment to its perfection. The Brand you decide becomes the Main Identifying Mark of your product. No one will ever know how delicious or well made it is until they recognize Your Brand as different from the rest. You will advertise The Brand, your good, product, or service will be known by The Brand. And just like in the Old West, you will live and die by The Brand.

Brainstorming a new Brand is the time honored first step in getting one. Unique, unusual, unknown yet still easily remembered can be more critical to a successful Brand than an implied connection to the good, product, or service the Brand is to serve. Think about it, “google” for a search engine? “Yahoo” for yahoo? But personal names, first and last have proved the test of time, Sara Lee, Ford, Chevrolet, Howard Johnson’s. Mary’s Hats might just be the ticket for you, since all the world loves Mary.

The earth’s population has crested over 6.5 billion persons who will buy your product because they recognize the Brand. Keep standards high and Brand brandishing banners even higher that all the world may see The Brand head and shoulders above the others. It’s not just a better mousetrap, it’s a Killer mousetrap that the world will beat a pathway to your door for.

Author: Doyle Doss